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Graphic Design
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Curriculum Intent
GCSE Graphic Communication, following the AQA exam board, provides students with a platform to express their creativity while developing technical and visual communication skills. The course is structured with 60% coursework and a 40% practical exam (spanning 10 hours). Students will engage with digital and traditional media to produce professional-quality work, with an emphasis on literacy through initiatives like Voice21 and Oracy, encouraging clear articulation of ideas and collaboration.
In Component 1, ‘Zoo Project’, students will explore Adobe Illustrator and Adobe Photoshop, focusing on composition, reference photography, and effective use of colour. They will also experiment with traditional art techniques, using a variety of media to produce eye-catching designs. This project challenges students to create engaging zoo-themed children activity sheets and accompanying packaging, combining digital and hand-drawn elements. The integration of different tools fosters creative growth and self-confidence, encouraging students to communicate their ideas visually and verbally.
Component 2, ‘Playing cards’, allows students to develop their reference photography skills, manipulate surface textures, and create product mockups using Adobe Photoshop. They will experiment with various illustration styles and use food photography to enhance their design outcomes. This component encourages students to explore different aesthetic approaches, promoting critical thinking and individual expression. The project also includes discussions on sustainability, reinforcing the importance of the Greener Curriculum and SMSC links by promoting environmentally conscious design choices.
The course culminates in a practical exam, starting in January and concluding with a 10-hour assessment. During this time, students apply their acquired skills and knowledge to produce a final project under timed conditions, preparing them for future studies and professional settings.
Graphic Communication opens pathways to A Levels in Graphic Design, Art and Design, Media Studies, and Photography. The skills developed in this course are highly relevant for careers in advertising, illustration, web design, product packaging, and marketing, providing students with versatile abilities that are valuable beyond the classroom. This course supports personal development, encouraging respect, responsibility, and a sense of contribution to society.